Business Plan Assignment Example | Topics and Well Written Essays - 1250 words - 3

Business Plan - Assignment Example K2 Fitness aims at supporting a healthy lifestyle for the people of United States and also to make available them with a comfortable, clean and judgment free place where they can pursue an active lifestyle. Offering low membership costs and extending opening hours have been issues of concern that will help the company register more members.  Their mission is to become the  leading health fitness provider within United States and beyond. Geared towards improving the health of the health conscious people in the United States, K2 provides a variety of equipment to its members for both cardio and strength training. The company has provided televisions on the cardio machines  with ports  to allow the health conscious to plug in headphones and tune to the television or radio station that they want to listen. The company also provides services such as massage, health and fitness training and providing cools drinks to its customers. Its slogan of judgment free zone coupled with its low monthly membership costs has enabled the company to get many customers joining to be members in the company. On demographic bases, the company targets people aged between 40-60 years because these people tend to grow old and may not be at a position to involve themselves in activities that help improve their health. Moreover, it targets the female gender more than the male gender. The company views this gender to be inactive when it comes to issues with maintenance of a fit and healthy body. They have the view that this gender leads a comfortable lifestyle in which they do not get their bodies involved in co-curricular activities. According to Dibb, & Simkin, (2008), considering that the willing customers located in a large populated area guarantees the company high profit. Psychographic system of targeting the customers puts K2 Fitness Company at a better position  by targeting customers using this system.  They give them the intuition that if they have any health complications that