Critical Introduction - 2401 Words

How could you use an analysis of the pattern of looks or the identity of the gaze to develop a critical reading of contemporary mainstream film? â€Å"The concept of gaze is how an audience views the people presented.† The types of gaze are categorized by who is involved and who is looking. â€Å"The male gaze† which is a term whom Laura Mulvey introduced in this piece of writing, â€Å"Visual Pleasure and Narrative Cinema†. Mulvey suggests that women are typically presented as just ‘objects’ in film, serving a sexual purpose for men, she states â€Å"Women displayed as sexual object is the leit-motif of erotic spectacle.† (Laura Mulvey, 1975, 11) This essay will be an analysis of the identity of the gaze in mainstream film with a brief insight to†¦show more content†¦This is a negative male gaze, her being his ‘object’. When she gets to Edward, she lifts up his trouser leg and touches his leg in a carnal style; she then commences to undress herself, and takes off the very little clothes she was already wearing. She pulls the clothes off her slim-frame within seconds; the camera focuses on Edwards face, emphasizing his eyes staring at her naked body. Edward appreciates her body, and enjoys what he sees; this scene displays Scorophilia, as Edward gets a deriving sexual pleasure from looking at her skin, others suggests it is the irregular of gazing at.† (Sutherland 2003, p.59). This could not only be a male gaze, but it could also be looked upon as a curious gaze (Observing). Mulvey stated, â€Å"Scorophilia was associated with taking other people as objects, subjecting them to a controlling and cu rious gaze.† (Laura Mulvey, 1975, 8) Not only is Scorophilia shown in this scene, but Fetishistic Scorophilia (â€Å"This is when the female figure is represented simply as a beautiful object of display (her objectification shows how voyeurism and this kind of fetishism can overlap† (Gillian Rose, Visual Methodologies: An Introduction to Researching with Visual Materials,161) is also exposed as Vivian’s body is represented as an ‘object of display’. Her body is often pictured with close-ups capturing her flesh; this could be to make her look ‘perfect’ in the male gaze. However from how Vivian’sShow MoreRelatedMarketing – A Critical Introduction Essay2073 Words   |  9 PagesIntroduction Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. 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